2024
We are a bird flock of creatives out to disrupt the patriarchal structures of the industry.
Brand Building, Content Production,
Online and IRL Marketing Campaigns.
WELCOME TO
THE FLOCK
Here’s an introduction to our unique model of creative collaboration for a new generation of brands.
GIRL*RESTING (2023), a soft power documentary about our bird flock collective.
We're a female-forward creative agency with an innovative structure to cater for a new generation of brands. We tap into today's cultural currents to build brands and campaigns with social and commercial impact.
We specialise in brand love campaigns, content creation and IRL activations. Our impact is at the intersection of digital and real life.
Check out our work for Bumble, Tom Tailor, Armed Angels, Soundboks and more.
WE SPREAD BRAND LOVE.
ONLINE AND OFFLINE.
And we do it in and behind the scenes. Catch that GG* energy and get ready for our soft power.
Soundboks
Tom Tailor
Armed Angels
Bumble
IT’S A NEW MODEL FOR
CREATIVE COLLABORATION.
It’s fast paced, co-creative and super flexi.
CO-CREATION
Our projects are as diverse as the birds in our flock. We can lead campaigns from ideation to execution. Or we show up and light the fire of ideas to co-create with your in-house team.
IDEATION
The first phase of every project: co-creative sprints, brand creation and campaign concepts.
CREATION
We turn big and small ideas into reality: content productions, IRL events and guerilla activations.
CURATION
We hype every campaign through our own UGC packages and collaborations with cultural pioneers.
AGILITY
We are a collective
of 99+ freelancers. That means: No agency fees or minimum budgets. Our projects are split in three phases. We can stay flexible as we move from phase to phase.
YOUR OWN FLOCK OF CREATIVES TO LEAD YOU TO YOUR GOALS.
How it works:
Our agile, holacratic structure allows us to form flexible project teams and deliver on all budget sizes.
STEP ONE
WE BUILD
A FLOCK
STEP TWO
WE IDEATE
STEP THREE
WE START
A PROJECT
get in touch hey@goalgirls.de
BIG PROJECTS
SOLO PROJECTS
Do you need support for your in-house team? Designers, Copy-writers or Content Creators?
You can brief us, request an offer and chemistry call using these links:
Do you have a bigger campaign or challenge in mind? We lead projects from ideation to exe-cution. We’ve developed fun and co-creative ways to kick off:
IDEATION SPRINT
Digital or IRL
Bring your team into a room with up to 5 GG*s to ideate.
Participants: Up to 10 creatives
Length: 2-3 hours
Outcome: A mural with unfiltered ideas and associations for your brand. We can follow a given briefing or just freestyle to inspire you.
SPRINT
TO PITCH
digital or IRL
From sprint to pitch, take your team on a co-creative journey.
Up to 10 creatives
2-3 hours + 1 hour Pitch Presentation about 1 week later
An ideation mural with unfiltered and unlimited ideas and a pitchdeck with concepts derived from the sprint.
JUST
PITCH
digital
Four inspiring campaign or branding concepts with impact.
Up to 10 creatives
1 hour Pitch Presentation
We co-create a pitchdeck with four concepts with impact. We can follow a given briefing or just start with a blank canvas for your brand.
FLOCK
PITCH
digital
New pitch level unlocked: We activate our whole flock of 99 creatives to to ideate and pitch ideas to inspire your brand’s journey.
Up to 99 creatives
1 Hour Highlight Pitch Presentation
A co-creative pitchdeck with up to 40 creative concepts and ideas for your brand. We can follow a briefing or start with a blank canvas for your brand.
CONTENT
CREATION
DAYS
IRL
Create your brand’s own content library.
A new way to approach content production: Let's takeover a location for two days and create multiple - an interactive brand experience. We play and create content - organic and scripted. For in-app, social media and creator channels.
CONTENT
CREATION
DAYS
A space for your brand
to create content.
A set to experience, engage and create with a brand's story.
goalgirls.de
A Set
Full of Vibes
Everyone on set is part of the content creation: from stylist to DoP, we create a set full
of strong female vibes.
goalgirls.de
MINI
PRODUCTIONS
IRL
We activate our
network of video- and photographers, creative directors* and more to produce authentic and unseen content.
You brief us and we come back with a concept and treatment for a mini production. We then take your brand’s story and turn it into a moving mini campaign.
You can tell us your budget and we will create an offer for you.
UGG*C
digital
Activate our content creators to tell your brand story in scroll-stopping reels and tik toks.
You brief us and we activate our content creators to deliver Reels and Tik Toks according to your briefing. Optional: We can also share your story on our @heygoalgirls Account.
LET’S IDEATE, CREATE
AND CURATE.
Schedule a chemistry call and meet the GG*s.
BRANDS
armed angels, allbirds, bumble, tom tailor, squarespace, netflix, the female company, essence, NØ, soundboks, delivery hero, jobteaser, zalando, ecosia, GRAZIA, highsnobiety, medela, femtasy, horizn studios, share, kess, vattenfall, stepstone
Here’s a selection of past collaborations and articles:
OUR PORTFOLIO
PRESS LINKS