Intro
Dear Reader,
This dream has been growing inside my head and heart for two years and now it’s so all-consuming that it has become impossible to — stay reasonable and — ignore it.
Two years ago, I found myself emerging from the stop-and-go rhythm of lockdown life into the harsh reality of turning thirty. And when I thought about who my twenty year old self envisioned me to be by now - married with kids, non-smoker, millionaire e.t.c. - I wondered: Where on life’s timeline I had taken the wrong turn!? And since I was already miles off the regular timeline of ‘getting settled’, I decided to derail once again. Within four weeks I gave away everything I owned - except for a few favourite things I could fold into a tiny suitcase. The objective? To disrupt, to experience life in every corner, to do the opposite of what’s expected of me: to ‘unsettle’.
Two years later I cannot contain any more memories. My soul’s cup is overflowing and I need to start pouring the stories. That’s what I’m setting out to do — ambitiously delulu. I want to share the stories of the people I meet, the foods I eat, the art I see, the shots I drink, the tears I cry, the times I fall in love.
Thank you for taking the time to read this,
Click here for the long version of the pitch.
xx
Kaddie
TREATMENT
A GOALGIRLS* PRODUCTION
CROSS
ROADS
Travel
Diaries
A genre-
defying travel adventure.
Can you ever really find yourself if you’ve never been lost?" In a genre-defying docu-series, Kaddie is taking us on a whirlwind journey across cultures and narratives.
CROSSROADS isn't your typical travel show. It's all about celebrating the wild, messy, transformative power of solo travel. Forget about ticking off landmarks; Kaddie fearlessly immerses herself in the weird and wonderful tapestry of human experiences. She reminds us that the greatest adventures often lie at the intersection of exploration and self-discovery.
In each of the nine episodes, Kaddie is on a mission to stir up some serious feelings. Hotspots become a hot pot of experiences. From navigating the chaos of Tokyo's streets to a night out with Thai sex workers, and finding peace in Nepal's mountains, she's not afraid to get messy – emotionally, that is. Think deep chats with locals, blind dates, spontaneous dance-offs, and a few tears.
In Kaddie's world, the journey isn't just about where you're going – it's about who you're becoming along the way.
PRODUCED BY
release date
GOALGIRLS*
2025
‘Can you ever really find yourself if you’ve never been lost?' - Join Kaddie on a whirlwind journey across cultures and narratives.
Overview
A travel show at the crossroads
of life.
GENRE
Documentary Series
HOST
USP
Unconventional exploration and self-discovery, celebrating female solo travel, authentic human connections, unheard stories shared in vibrant visuals, produced in collaboration with local talents.
KEY THEMES
Exploration, Self-discovery, Cultural
Immersion, Female Perspectives.
Bourdain
meets
Fleabag
It’s time to move on from the standard ‘middle-aged man travels the world to meet the locals’ - format and enter a new era of documentary making. Let’s talk about what it really means to go on a journey - physically and emotionally.
TREATMENT
Where are all the female travel hosts?
TREATMENT
Story
At the crossroads of life - on the verge of becoming a thirty-something single woman - Kaddie wonders: "Can I just unsubscribe from society's expectations of who and where I should be on the timeline of life?" - with a sassy glint in her eye, she set off on an adventure. She gets rid of everything she owns and packs her baggage (physical and emotional) into a cabin-sized suitcase. Her destination? Purposefully getting lost to experience the wild, unfiltered facettes of herself.
This series follows Kaddie’s transformative journey across the globe, blending the adventurous spirit of Anthony Bourdain with the raw humour of Fleabag. It is a blend of style, script and reality that captivates.
With humorous self-awareness, Kaddie invites viewers into her inner monologue, offering candid reflections on the joys and challenges of solo travel. Her witty observations and vulnerability add a refreshing twist to the narrative, as she navigates the highs and lows of life on the road with equal parts vulnerability and resilience.
Meet Kaddie
Host
Curious
& Chaotic
Soft
& Strong
Unhinged
& Real
SHORT BIO
Kaddie is a 31 year old creative born in Berlin. In her twenties she founded the renowned and rebellious creative agency GOALGIRLS*. When she hit thirty she got rid of everything she owned and has been travelling with hand luggage ever since.
MAIN CHARACTER
Meet Kaddie - the Fleabag of travel gurus - with a backstory as tangled as her passport stamps. She brings a fresh and fearless perspective to the travel scene. Forget about your typical tour guides – Kaddie is here to shake things up, one misadventure at a time. So buckle up and get ready for a whirlwind ride with Kaddie, where the only thing you can expect is the unexpected.
Pack Light,
Live Large.
‘I have never owned so little and yet felt so rich in my life.’
Themes
It’s about women taking control
of their narrative.
KEY THEME
SOLO TRAVEL
Solo Soul Searching
Curiosity
The Journey: Inside and Out
The Female POV
Cultures and Complexities
Vulnerability and Resilience
Chaos and Stability
Taking Control of your own Narrative
People that drive Culture
Food, Fashion, Nights Out
Connection and Solitude
Places and how they make you feel
Produced in collaboration with
local creatives.
Format
This travel series is not about hotspots, it’s a hot pot of experiences.
Episodes
Nine episodes, each focusing on
a different destination and theme, e.g. solitude, abundance, connection.
CHARACTERS
Each episode will feature 3 protagonists alongside Kaddie. They have captivating backstories, relevance and moving personal narratives.
PRODUCTION
ExPERIENCES
The storytelling will artfully break the fourth wall and engage the viewer. It feels like you’re on the journey with Kaddie. Each episode is produced in collaboration with local creatives.
Deep conversations with locals, strange foods, stunning fashion, quiet and loud luxury, making friends, spontaneous dance-offs, blind dates and moments of reflection.
Tone
Words to describe:
Vibrant. Raw. Poetic. Colourful. Messy. Soft. Unfiltered. Funny. Moving.
Episodes
NEW YORK
Vibrancy
TOKYO
Connection
NEPAL
Resilience
CHILE
Chaos
BANGKOK
Love
ICELAND
Solitude
LONDON
Disruption
MYANMAR
Control
BERLIN
Creativity
HA NOI
Hunger
Highlights
We’re not watching interviews, we’re watching spontaneous dance offs, blind dates and cry sessions.
TOKYO
Kaddie’s journey begins at the ultimate crossroad: The shibuya crossing. This episode is all about her pursuit of real connection.
NEPAL
Nepal is a country that unites all of nature’s tempers. In this episode Kaddie learns about resilience from the Nepali and nature.
LONDON
Kaddie throws herself into London’s vibrant underground music scene - Female Punk bands are on the rise and she wants to disrupt.
Bangkok
In Thailand you can buy love. Kaddie meets with Thai strippers and sex workers to talk about love - purchased, platonic and real.
TREATMENT
KADDIE:
‘Bangkok: It’s like I’m stepping into my own brain - madly wired, starry lights, hot air, boiling feelings. Sweet and spicy, sometimes fried.’
Bangkok
Travel
Diary
CROSS
ROADS
Mood
Boards
TREATMENT
Get Lost.
Find Yourself.
Moods
People
TREATMENT
The series is committed to high-quality storytelling and production value.
Team
A creative team pushing the visual realm
of travel documentaries.
PRODUCER
-
VIDEOGRAPHER
-
Editor
RESEARCH AND STORY
-
Every episode will follow an internal monologue written by Kaddie. The plot will be researched and created in collaboration with the talent in the places we go.
SOUNDSCAPE
-
Let’s talk strategy:
Timeline
We’ll start with a pilot and then plan a release strategy that feels like a journey.
2024
MAY
JUN
JUL
AUG-Sept
OCT
NOV
DEC
Development and Fundraising
Shooting
Tokyo Pilot
Editing
Tokyo Pilot
Pitching
Fundraising
Research
Scripting Nepal
Shooting and Editing
Nepal
Promotion
for Release
Monthly Releases
Following a social media live storytelling.
2025
Jan
FEB
MAR
APR
MAY
JUN
JUL
Release
of Pilot
Release
of Nepal
Development
Bangkok
Shooting
Bangkok
End of Month: Release Bangkok
Shooting
Vietnam
End of Month: Release Vietnam
Shooting
Iceland
End of Month: Release Iceland
Shooting London
End of Month: Release London
Shooting Berlin
End of Month: Release Berlin
(and so on)
Audience
Join Kaddie on a journey that will inspire you to embrace the wild, messy, and transformative power of travel.
VIEWERS
Travel enthusiasts, adventure seekers, individuals interested in self-discovery.
ENGAGEMENT
Social media campaigns, interactive website content, behind-the-scenes footage - the opportunities to amplify the reach of the show are endless. If we treat the show like a live-journey that viewers can follow, we can make plenty of stops to pick them up on the way.
TREATMENT
Ok, first thing to eat in Thailand, go:
CROSS
ROADS
Kaddie meets cool people along the way.
TREATMENT
Market
Who is your favourite female travel host?
Yes. Exactly.
DEMAND
In 2025, the demand for travel content and documentary series remains robust, fueled by digital platforms and a desire for authentic experiences. Despite initial disruptions from the COVID-19 pandemic, interest in virtual exploration has surged, providing escapism and inspiration. As restrictions ease, viewers eagerly anticipate rediscovering the world and embarking on their own adventures.
COMPETITION
In the vast landscape of travel shows, CROSSROADS finds itself toe-to-toe with the bigwigs of television like National Geographic and the Travel Channel. Picture the rugged adventurers, the male hosts gallivanting through exotic locales, offering glimpses into far-flung destinations. They're polished, they're predictable, but are they relatable? That's where we come in
Funding
To bring this vision to life, we require your support and partnership.
BUDGET
Breakdown of budget allocation: Production costs, travel expenses, post-production, marketing - all outlined in the long version of this deck.
What are we looking for?
Streaming service investment, sponsorship opportunities and partnerships.
Let's embark
on this adventure together and redefine the travel docu genre.
Let’s go!
CONTACT
hey@goalgirls.de
CROSS
ROADS
Thank you.
